The Ground Zero Boardshop opened its full-service and rider-owned business in 1997 and currently can be found in four different locations. One is situated in Davis, California and is managed by Shaun Carroll. The second Ground Zero Boardshop is to be found in Roseville, California and is managed by Richard Norman. The third and fourth branches are located in Sacramento, California, Justin West and Shaun Grimm managing the establishment at 3642 North Freeway Boulevard and Theresa King managing the shop at 2100 Arden Way. Ground Zero Boardshop has engaged the services of a highly professional staff of knowledgeable and experienced people who are enthusiastic about serving their customers and imparting all the details required about the range of 32 snowboard boots that can be seen at the stores or on-line.

Ground Zero Boardshop is proud to offer its customers the highest quality snowboard boots at the lowest and most affordable prices. The general public has the unique opportunity of being able to select a pair of snowboard boots from one of the seven brand name snowboard boots on offer from this one-stop shopping establishment either in-store or on-line. Being able to supply the ranges of as many as seven brand name snowboard boots in one location ensures that Ground Zero Boardshop carries one of the largest selections on the market. It is the committed goal of Ground Zero Boardshop to continue to supply and offer the most popular brand names.

Many years ago the snowboarding winter sport was viewed indulgently as an amusing novelty that would eventually go the way of a lot of other faddish pastimes. Proving many gainsayers wrong the snowboarding enthusiasm has grown and developed to almost Olympic winter sports proportions and is practised and enjoyed in several countries in the world. Capturing the imagination of a young population means that the supply of certain clothes, shoes and boots as well as other correct and fashionable winter-wear has had to keep pace with the demand of energetic sportspeople. At the in-store or on-line shopping facilities of Ground Zero Boardshop the participants in this fast and exciting winter sport can purchase all their clothing and snowboard boots from a genuinely high quality and diverse inventory. Snowboards can be viewed on-line or in-store where professional assistants will advise on the merits of each snowboard and who will also direct the customers' attention to the great range of snowboard boots.

The establishment of the Ground Zero Boardshop outlets, both in-store and on-line was the result of vision and forward thinking. Snowboarding has entered the realms of highly competitive winter sports meetings for children, women and men throughout the world. Special events are arranged where the well-known racers and champions of the snowboarding community are billed to appear to meet their fans. It is a rigorous sport which entails the utilization of equipment that rises to the challenge of severe wear and tear. The snowboard boots range in sizes from children's boots to adult sizes and are all essentially sturdy products. Colors from the two-toned black/white, white/gum, black/olive and tan/gum are on offer and come with the reputation of highly esteemed brand names to whet the interest of the most experienced snowboarders.